Case study

Tracy Rowbottom Design

A designer-maker moving off a rented platform onto a site she owns, with her social sorted around it.

Tracy Rowbottom's floristry
Owned
a site she keeps, not rents
First person
her own voice, kept
Wix → hers
off the old platform
Measured, not claimed

Every number here is read from her own records at build time. Where we cannot prove something, it is not on this page.

22
posts published for her
counted from her own channel analytics, first on 2026-05-07, as of 2026-08-02
16
captions she rewrote in her own words
counted from her own decisions in the interface, each one recorded, as of 2026-08-06

Tracy runs a designer-maker studio with a shop, bookings and a blog, all on a rented Wix site. It worked, but it was slow, it was someone else's platform, and keeping her social going on top of the making was a stretch.

What we are doing

We are rebuilding her site on the same engine that powers everything here: fast, modern, and hers to keep on her own domain. The shop, bookings and blog move across faithfully, not downgraded. Around it, we run her social from the same brand record, so her posts sound exactly like her.

Why it matters to her

She owns the result, so she is never renting her own website back off anyone. Her voice stays first-person and unmistakably hers, because the brand record is built from how she actually writes. And the day-to-day marketing takes minutes, not evenings, because the heavy lifting is handled and she just approves.

Where it is at

This is our first Websites takeover, in progress now. We are building in the open. The numbers above are read from her own records, so they change when the work does. Her own words are still to come, and the new site is not live yet.

See what we would do for you