Your Google Business Profile is the little box that pops up on the right when someone searches your shop, with your map pin, hours, photos and reviews. It's free, and for a lot of local customers it's the very first thing they see. A half-empty one quietly loses you customers. The good news: a proper tidy takes about twenty minutes, and you rarely have to touch it again.
Search your shop's name on Google. If a profile shows up that you've never managed, look for "Own this business?" and follow the steps to claim and verify it. Once it's yours, you can control everything below. If there's no profile at all, create one, it's the most valuable free thing you can do for local.
Work down this list once and you'll be ahead of most shops in your area.
Tick these off
You don't need to fuss over it daily, but a fresh photo or a quick post every few weeks tells Google you're open and active, which helps you show up. A profile that hasn't moved in two years looks a bit shut, even when you're thriving.
Your Google profile, your posts and your website, all kept sharp and pulling the same way. See a free sample made for your shop.
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